McDonald’s expands US test of plant-based burger

January 21, 2022


McDonald’s expands US test of plant-based burger

21 January 2022

Test expanded to 600 locations

McDonald’s Corp said on Thursday it will expand its US test of a plant-based burger it created with vegan meat maker Beyond Meat Inc to about 600 locations next month, reported Reuters

The restaurants – in San Francisco, California and Dallas-Forth Worth, Texas – will sell the so-called “McPlant” burger starting 14 February for as long as supplies last in order to “help us understand customer demand,” the Chicago-based chain said in a post on its website.

Shares of Beyond Meat, which makes the McPlant patty from peas, rice and potatoes, were up more than 5% at midday.

McDonald’s initially tested the burger in eight US locations in November.

In December, two Wall Street analysts forecast a major US expansion of the McPlant.

One of those analysts, BTIG’s Peter Saleh, said on Thursday that the expanded test “moves the product one step closer to a national launch, which could be worth several hundred million dollars” to Beyond Meat.

Source: Reuters